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8 Getting Traffic to Your Joomla Site |
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Search Engine Optimization (SEO) might be one of the most maligned
subjects on the web. From talk to black hat SEO, people who use
unethical methods to gain rank in search engines, to their counterparts
of white hat SEO, the good guys, how best to get traffic to your site
is loaded with opinion and myth.
Trying to learn about SEO is
difficult, to say the least, in this chapter, I emphasize Search Engine
Marketing (SEM). I’ll be pointing our some obvious SEO tips and how
they apply to Joomla, but I’ll also discuss a more holistic marketing
plan including such strategies as Pay Per Click and blogging.
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