| 8 Getting Traffic to Your Joomla Site |
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Search Engine Optimization (SEO) might be one of the most maligned subjects on the web. From talk to black hat SEO, people who use unethical methods to gain rank in search engines, to their counterparts of white hat SEO, the good guys, how best to get traffic to your site is loaded with opinion and myth. Trying to learn about SEO is difficult, to say the least, in this chapter, I emphasize Search Engine Marketing (SEM). I’ll be pointing our some obvious SEO tips and how they apply to Joomla, but I’ll also discuss a more holistic marketing plan including such strategies as Pay Per Click and blogging. |
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